In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and other truths concerning modern B2B advertising and marketing. We go over how the acquiring trip is currently totally fragmented and the manner in which area building can help marketers take back control of the discovery and nee… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and other realities concerning contemporary B2B advertising. We go over how the acquiring journey is now entirely fragmented and also the manner in which community structure can assist marketers retake control of the exploration… Read More